Archive by Author

Will Success Spoil Apple’s Image, or just Tim Cook’s?

The flurry of recent articles questioning the mastery of Apple to not only move to the top of the heap, in Silicon Valley terms, as well as financial terms, has stirred my interest in seeing if this too shall pass.  Always the darling  of the techno-literati, AAPL the trading symbol for the global communications’ giant […]

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The Bloody Edge Of Print Media: For Every Dollar Spent On Digital Ads, In 2011, Ten Dollars Lost On Print Ads

For whatever reason, the print industry refuses to listen to the facts around the revenue models they cling to or to modify the futile efforts they fail to execute profitably. According to the recently released 9th edition of the Pew Report on the state of advertising, “In 2011, losses in print advertising dollars outpaced gains […]

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Linking And Proper Citations Not Only A Publisher’s Responsibility: Must Audiences Participate?

David Weinberger, author, philosopher and thinker, brings back for discussion the idea of “linking” in today’s Internet driven economy and why some sites are reluctant to follow the conventions many of us find correct.  He questions Wall Street Journal’s ethic of very few links resulting from, “WSJ believes its value — as well as its […]

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2011 Q1 Internet World Statistics

From our friends at www.internetworldstats.com Facebook Users for 2011Q1 Facebook has continued to grow during the first quarter of 2011, showing an increase of approximately 79 Million Users, going from 585 to over 664 million subscribers worldwide. Facebook subscriber data, country by country, is available at Facebook Stats. Please take note that the penetration rates are based on […]

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“Advanced Persistent Threat” Questions RSA SecurID

Lockheed Martin, the world’s largest defense company, first detected an intruder trying to break into its network on May 22. Intruders apparently created duplicates of “SecurID” electronic keys, used to log into networks, from EMC’s RSA security division. “Our systems remain secure; no customer, program or employee personal data has been compromised,” Company spokeswoman Jennifer […]

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Media Abuse, the Donald and the ‘social graph’

It’s truly rich to run across the claim by Mr. Sean Parker that he, “was abused and maligned by the media, largely by the internet media.” I won’t be catching his recent media abuse in the movie “Social Network,” where he is played by an actual media darling, Justin Timberlake. Parker’s claim is that he. […]

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Social Network Checklist For Big Technology: branding vs lead generation redux

Define Your Lead Generation Domain The consumer hordes flocking to the social networks have created a meaningful subsidy to the advertising industry.  Our poor print friends, and TV and radio friends, are suffering the last few years, but Internet 2.0 is living up to the hype by providing new global eyeballs with lots of crossover […]

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What Makes Apple Run And Partly Cloudish

Earlier this week, I polled my test audience on, “why any of you think Apple is so successful, or hip, or cool, or special?” There weren’t many surprises but here is a quickee rundown of responses to the question from a group of advertising professionals whose names have been changed to protect me: “Monopoly on […]

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Which Social Media Perform Best for B2B Technology Lead Generation?

Turning social media participants into ‘sales leads’ is tricky to say the least.  Risks include turning off the social network you are mining to the entire approach.  The concept has been around for decades, literally.  You offer a forum to discuss the pros and cons of a specific product and as those who are participating […]

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Quizzing The Online Tech Marketers

The annual gathering of big tech marketing tribes is upon us. Even after the massive changes in the B2B technology marketing business, some of the same questions still haunt us. We thought we’d pick off some of the more compelling questions, and put them to you, our audience. We want to see if you’d like […]

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