Archive by Author

Monitoring Our Future

It should make no difference, but it seems like centuries since the Internet, and its concomitants, first nestled down into society and changed the way almost everyone views the world. Entire industries have been dismantled, many cohorts have gone extinct, yet wealth has been created beyond our wildest dreams. Apple, Google, Oracle and now Facebook […]

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Rubbernecking Along The Information Super Highway

Truckling sales people, unfulfilled promises and time-eating minutiae got you down? The quest for the low-hanging fruit has driven technology marketers to working way too hard to manage the disparate online world of technology marketing. Unless you aren’t tasked with a dynamic approach to lead generation, you know how demanding it is to make sure […]

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Protect Your Brand And Your Web Presence

I was over at Brick Media reading Nick Stamoulis’ check list for “10 Reasons People Hate Your Website,” and it dawned on me that the one thing that hasn’t change much for the folks here at NetHawk is the way we view and appraise web sites. Web site design is not our business; neither is […]

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Crowdsourcing: Translating For Your Maddening Crowd

Crowdsourcing, as it’s called, is not for the faint of heart however.  For big technology, and the enterprise, even if you build it, and even if they come, you may still not attract many sanguine members willing to step up to the plate and offer usable assistance to other members.  As the expression goes, herding […]

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Translating Lazy Marketing Assets

In poker, dead money is the money in the pot left by those who dropped out of the hand.  In lead generation, dead leads are those leads that haven’t been worked and have grown stale or are simply no longer valid.  History tells us that after the low-hanging fruit has been picked apart by sales, […]

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The Demographics Of Listening

Is it technology that is driving people to social media, or is it the void left by an antiquated world view of the customer?  There were lots of articles written about the recent revolutions throughout North Africa and the Middle East and over what caused them.  Did Twitter or Facebook ignite the people of Tunisia, […]

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Technology Marketer: What is the most frustrating part of your job?

We are doing a little survey with a super payoff for the winners.  We want to know what the most frustrating part of your job is?  If you’re an online lead generation manager, we feel a lot of your pain.  We understand the meetings you must attend, the number of media folks you must meet […]

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Online Technology Marketer’s Best Friend Can Be Disruption

When it comes to new products, sellers have always been the first to want to throw out the old, and talk about the new.  Attitudes haven’t changed much with online marketing and this is consistent across all commerce.  Though online techniques, and media opportunities  for getting your message out,  have changed dramatically, nothing is more […]

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Internet Access Drives Democracy Around The World

The top tweet on Egypt in the states is from Conan O’Brien who says to Mubarek, “if you want people to stay at home, turn the Internet back on.” It’s not clear if that is what has brought things back online but according to Craig Labovitz, chief Scientist at Arbor networks, power was restored on […]

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