Internet Advertising: Paid Search Ads Don’t Always Pay Off, Study Finds

Businesses spend billions to reach customers through online advertising but just how effective are paid search ads? Using data from eBay, economist Steven Tadelis at UC Berkeley’s Haas School of Business compared whether consumers are more likely to click on paid ads than on free, generic search results and found that advertisers may not be […]

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2013 Q1 Internet World Statistics

From our friends at Internet Gender Divide Currently there are 2,749 million estimated internet users in the world. Although this statistic shows a promising upward growth, there is a digital gap between men and women in regards to internet adoption. This disparity is more pronounced in less developed countries. In the developing world, men […]

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Best Business-to-Business Facts About Social Media Use

In Stowe Boyd’s interesting post on social media boundaries titled, “In Texas, You’re On Your Own” he lists a few truisms that resonate with a once-upon-a-time Texan who misses many parts of the state’s unique brand of togetherness: First, for employers: You shouldn’t fire employees who are expressing lawful opinions that you do not agree […]

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SEO update for the week of 6/4

In short, Search Engine Optimization works by tweaking a website so that it is compliant with the requirements of search engines like Google. These search engines use what they call “web spiders” (also known as web crawlers) these web spiders or web crawlers are pieces of software that “crawl” all over the web pages, reading […]

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Will Success Spoil Apple’s Image, or just Tim Cook’s?

The flurry of recent articles questioning the mastery of Apple to not only move to the top of the heap, in Silicon Valley terms, as well as financial terms, has stirred my interest in seeing if this too shall pass.  Always the darling  of the techno-literati, AAPL the trading symbol for the global communications’ giant […]

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The Bloody Edge Of Print Media: For Every Dollar Spent On Digital Ads, In 2011, Ten Dollars Lost On Print Ads

For whatever reason, the print industry refuses to listen to the facts around the revenue models they cling to or to modify the futile efforts they fail to execute profitably. According to the recently released 9th edition of the Pew Report on the state of advertising, “In 2011, losses in print advertising dollars outpaced gains […]

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Accenture Technology Vision 2012 From Our Point of View

In Accenture Technology Vision 2012, the opening summary reinforces what we saw from many of the technology leaders at our recent shows. The video interviews were recorded for you at over the last couple of weeks. That Accenture chose to use the word “revolution” for what we witnessed at Cloud Connect 2012 in Santa […]

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Linking And Proper Citations Not Only A Publisher’s Responsibility: Must Audiences Participate?

David Weinberger, author, philosopher and thinker, brings back for discussion the idea of “linking” in today’s Internet driven economy and why some sites are reluctant to follow the conventions many of us find correct.  He questions Wall Street Journal’s ethic of very few links resulting from, “WSJ believes its value — as well as its […]

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Cloud Connect 2012 Video Interviews From

We just completed our first video interviews for your viewing pleasure at and we’ll be adding more daily. Tune in and here from Gordon Haff from Red Hat software and from attendees who shared their views of the show. We’d love to get your feedback and help us at this nexus for the bottom […]

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IT Community Has The Power To Lead Internet Integrity And Restore The Elegance Of Permission Communications

Permission marketing, an idea that came and went with the surge of IPO’s in the late nineties, and the lust for crust that followed, may have been the biggest loss to the free market economy and the advance of the Internet. In the beginning, circa ’95 or so, the idea that you could sign up […]

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