The flurry of recent articles questioning the mastery of Apple to not only move to the top of the heap, in Silicon Valley terms, as well as financial terms, has stirred my interest in seeing if this too shall pass. Always the darling of the techno-literati, AAPL the trading symbol for the global communications’ giant [...]
For whatever reason, the print industry refuses to listen to the facts around the revenue models they cling to or to modify the futile efforts they fail to execute profitably. According to the recently released 9th edition of the Pew Report on the state of advertising, “In 2011, losses in print advertising dollars outpaced gains [...]
In Accenture Technology Vision 2012, the opening summary reinforces what we saw from many of the technology leaders at our recent shows. The video interviews were recorded for you at www.nethawk.tv over the last couple of weeks. That Accenture chose to use the word “revolution” for what we witnessed at Cloud Connect 2012 in Santa [...]
David Weinberger, author, philosopher and thinker, brings back for discussion the idea of “linking” in today’s Internet driven economy and why some sites are reluctant to follow the conventions many of us find correct. He questions Wall Street Journal’s ethic of very few links resulting from, “WSJ believes its value — as well as its [...]
We just completed our first video interviews for your viewing pleasure at www.nethawk.tv and we’ll be adding more daily. Tune in and here from Gordon Haff from Red Hat software and from attendees who shared their views of the show. We’d love to get your feedback and help us at this nexus for the bottom [...]
Permission marketing, an idea that came and went with the surge of IPO’s in the late nineties, and the lust for crust that followed, may have been the biggest loss to the free market economy and the advance of the Internet. In the beginning, circa ’95 or so, the idea that you could sign up [...]
Just when you thought it was safe to invest in desktop enterprise innovation, along comes Apple and blows the cover off the ball. Apple’s amazing sales quarter registered $46.3 billion in sales, on the Richter scale of all things digital – the best quarterly sales for any technology company in history. That’s up 73% from [...]
The goal of this piece is to winnow out how politics today affects our industry, our jobs, and the future growth of the Internet world. We are well aware that things like Net Neutrality and the way power is allocated to different industries affects those downstream. Much of this is affected by local governments, state [...]
Every time I sit next to some upstart CEO or marketing expert from a business web based company, we talk about marketing and the media and how to lower sales costs and the cost of getting a customer. When I explain to them that it depends on how much “anti-marketing” you are doing? I usually [...]
The single worst four letter word to have come out of the world of technology -in my 25 year career in it- is “proprietary.” Back in the eighties I was working for Pacific Telesis selling networks and accoutrements for business. It was right about that time when IBM’s kludgy personal computer system was overtaken by [...]
Translating Lazy Marketing Assets
Online Technology Marketer’s Best Friend Can Be Disruption
Technology Marketer: What is the most frustrating part of your job?
Internet Access Drives Democracy Around The World
The Demographics Of Listening
Will Success Spoil Apple’s Image, or just Tim Cook’s?
The Bloody Edge Of Print Media: For Every Dollar Spent On Digital Ads, In 2011, Ten Dollars Lost On Print Ads
Accenture Technology Vision 2012 From Our Point of View
Linking And Proper Citations Not Only A Publisher’s Responsibility: Must Audiences Participate?
Cloud Connect 2012 Video Interviews From NetHawk.tv
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