Archive | B2B Marketing RSS feed for this section

2013 Q1 Internet World Statistics

From our friends at www.internetworldstats.com Internet Gender Divide Currently there are 2,749 million estimated internet users in the world. Although this statistic shows a promising upward growth, there is a digital gap between men and women in regards to internet adoption. This disparity is more pronounced in less developed countries. In the developing world, men […]

3 Comments Continue Reading →

Best Business-to-Business Facts About Social Media Use

In Stowe Boyd’s interesting post on social media boundaries titled, “In Texas, You’re On Your Own” he lists a few truisms that resonate with a once-upon-a-time Texan who misses many parts of the state’s unique brand of togetherness: First, for employers: You shouldn’t fire employees who are expressing lawful opinions that you do not agree […]

Leave a comment Continue Reading →

Will Success Spoil Apple’s Image, or just Tim Cook’s?

The flurry of recent articles questioning the mastery of Apple to not only move to the top of the heap, in Silicon Valley terms, as well as financial terms, has stirred my interest in seeing if this too shall pass.  Always the darling  of the techno-literati, AAPL the trading symbol for the global communications’ giant […]

Leave a comment Continue Reading →

The Bloody Edge Of Print Media: For Every Dollar Spent On Digital Ads, In 2011, Ten Dollars Lost On Print Ads

For whatever reason, the print industry refuses to listen to the facts around the revenue models they cling to or to modify the futile efforts they fail to execute profitably. According to the recently released 9th edition of the Pew Report on the state of advertising, “In 2011, losses in print advertising dollars outpaced gains […]

Leave a comment Continue Reading →

Accenture Technology Vision 2012 From Our Point of View

In Accenture Technology Vision 2012, the opening summary reinforces what we saw from many of the technology leaders at our recent shows. The video interviews were recorded for you at www.nethawk.tv over the last couple of weeks. That Accenture chose to use the word “revolution” for what we witnessed at Cloud Connect 2012 in Santa […]

1 Comment Continue Reading →

Linking And Proper Citations Not Only A Publisher’s Responsibility: Must Audiences Participate?

David Weinberger, author, philosopher and thinker, brings back for discussion the idea of “linking” in today’s Internet driven economy and why some sites are reluctant to follow the conventions many of us find correct.  He questions Wall Street Journal’s ethic of very few links resulting from, “WSJ believes its value — as well as its […]

Leave a comment Continue Reading →

IT Community Has The Power To Lead Internet Integrity And Restore The Elegance Of Permission Communications

Permission marketing, an idea that came and went with the surge of IPO’s in the late nineties, and the lust for crust that followed, may have been the biggest loss to the free market economy and the advance of the Internet. In the beginning, circa ’95 or so, the idea that you could sign up […]

Leave a comment Continue Reading →

Apple Ecosystems Dictate Future Of The Enterprise

Just when you thought it was safe to invest in desktop enterprise innovation, along comes Apple and blows the cover off the ball. Apple’s amazing sales quarter registered $46.3 billion in sales, on the Richter scale of all things digital – the best quarterly sales for any technology company in history. That’s up 73% from […]

Leave a comment Continue Reading →

Web Design Dictates Marketing Success

Every time I sit next to some upstart CEO or marketing expert from a business web based company, we talk about marketing and the media and how to lower sales costs and the cost of getting a customer.  When I explain to them that it depends on how much “anti-marketing” you are doing?  I usually […]

Leave a comment Continue Reading →

Blowback Questions Cyberattack As Legitimate Weapon Against Perceived Enemy

This morning I woke up to the NPR story on the Stuxnet worm that brought down the uranium enrichment facility at  Natanz in Iran.  Though neither the U.S. nor Israel have taken credit for the cyberattack, the implication posed by most media asks, who else? “Symantec’s analysis of where Stuxnet has been found supports the […]

Leave a comment Continue Reading →