Tag Archives: advertising

Internet Advertising: Paid Search Ads Don’t Always Pay Off, Study Finds

Businesses spend billions to reach customers through online advertising but just how effective are paid search ads? Using data from eBay, economist Steven Tadelis at UC Berkeley’s Haas School of Business compared whether consumers are more likely to click on paid ads than on free, generic search results and found that advertisers may not be […]

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The Bloody Edge Of Print Media: For Every Dollar Spent On Digital Ads, In 2011, Ten Dollars Lost On Print Ads

For whatever reason, the print industry refuses to listen to the facts around the revenue models they cling to or to modify the futile efforts they fail to execute profitably. According to the recently released 9th edition of the Pew Report on the state of advertising, “In 2011, losses in print advertising dollars outpaced gains […]

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